Agoda Reveals Increased Search Growth in Pet-Friendly Accommodations in South Korea, Thailand, and India

Agoda has reported a significant surge in searches for pet-friendly accommodations across Asia-Pacific, with South Korea, Thailand, and India leading the trend.Here are the key insights from Agoda’s latest travel data:

Pet Travel Goes Mainstream
- Agoda’s search data shows a sharp rise in interest for pet-inclusive stays:
- South Korea: +102% year-on-year growth
- Thailand: +92%
- India: +87%
- These countries are not only top destinations for pet-friendly travel but also home to travelers actively seeking such stays.

Millennials & Gen Z Drive the Shift
- According to Allied Market Research, younger generations are embracing pet parenthood and prioritizing travel experiences that include their animal companions.
- Agoda’s Senior VP of Supply, Andrew Smith, noted that pet-friendly travel is becoming an aspirational goal for these demographics.

Opportunities for Accommodation Providers
- Properties that adopt pet-friendly policies can tap into a growing market segment.
- Suggestions include:
- Collaborating with local vets, pet boutiques, or trainers
- Offering curated pet meals and highlighting nearby pet cafes
- Using social media to showcase pet amenities and guest stories

Regional Inspiration
- The Korea Tourism Organization promotes pet-integrated travel planning, offering guidelines and destination tips.
- Hotels in top-searched markets can draw inspiration from these initiatives to enhance guest experiences.

Agoda’s Role
- As a digital travel platform, Agoda aims to support partners with insights and solutions that help them adapt to evolving traveler needs.

This trend reflects a broader cultural shift toward inclusive, comfort-driven travel—and it’s opening new doors for hospitality innovation.