Natura Bissé named as the first 'Official Spa Brand' of The World’s 50 Best Hotels 2025

Natura Bissé has been named the first and exclusive “Official Spa Brand” of The World’s 50 Best Hotels 2025, marking a major milestone in luxury wellness partnerships.

Global Recognition in Luxury Hospitality
- Natura Bissé, a Spanish skincare brand, has secured its position as the sole spa partner for The World’s 50 Best Hotels, a globally respected authority in hospitality excellence.
- This partnership reflects the brand’s commitment to high-end wellness and its strategic expansion into elite hotel experiences.

Presence in Iconic Hotels
- Natura Bissé is already featured in over 450 luxury hotels worldwide, including renowned names like The Ritz-Carlton, Four Seasons, Waldorf Astoria, Rosewood, Belmond, St. Regis, Fairmont, Mandarin Oriental, and Grand Hyatt.
- Their treatments and amenities are designed to elevate guest experiences, with a focus on transformative wellness.

Role at the 2025 Awards Ceremony
- The World’s 50 Best Hotels awards will be held in London this week, gathering top hoteliers for a three-day celebration.
- Natura Bissé will curate innovative spa experiences during the event, showcasing its expertise in emotional and sustainable luxury.

Wellness Industry Growth
- According to the Global Wellness Institute, the wellness sector has grown by 9% annually since 2020 and is projected to reach $9 trillion by 2028.
- This partnership aligns with the rising demand for meaningful, wellness-driven travel experiences.

Brand Vision
- Lluis Uriach, Strategic Projects Director at Natura Bissé, emphasized the brand’s roots in spa culture and its dedication to supporting the hospitality industry’s evolution toward transformative wellness.

This move not only cements Natura Bissé’s leadership in luxury skincare but also signals a broader shift in hospitality—where wellness is no longer a perk, but a core part of the guest experience.