Agoda partners with Global Sustainable Tourism Council (GSTC) to advance sustainable tourism practices in Japan
Agoda has teamed up with the Global Sustainable Tourism Council (GSTC) to advance sustainable tourism practices in Japan. Key Highlights of the Partnership: - Training Program: Held on 29–30 September at Toranomon Hills Forum in Tokyo, the event brought together local hoteliers for hands-on sustainability training. - Curriculum: Based on the GSTC Hotel Standard, participants learned to assess their current sustainability performance and set short-, medium-, and long-term goals. - Real-World Insights: Sessions featured best-in-class case studies and expert-led discussions to equip hotel professionals with actionable strategies. Voices from the Initiative: - Satomi Nakabayashi, Country Director Japan at Agoda: “This initiative aligns with our collective vision to promote more sustainable tourism.” - Emi Kaiwa, GSTC Finance Director: “Agoda’s commitment reflects a dedication to building skills and nurturing a tourism sector that protects cultural heritage and safeguards nature.” Broader Impact: - Over 550 industry professionals have participated in similar trainings across nine markets including South Korea, Singapore, and Thailand. - The program is part of the Sustainable Tourism Academy, a joint effort by Agoda and GSTC to foster responsible travel.
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