Skyscanner Hosted its First-Ever 'Snack Transit' Pop-Up in India, Taking Travellers on a Global Flavour Journey

Here’s a lively recap of Skyscanner’s first-ever “Snack Transit” pop-up in India — a creative blend of food, travel, and discovery:

Event Overview
- Cities: Delhi (Select CityWalk, Nov 14) & Mumbai (Carter Road, Nov 15).
- Visitors: Over 2,000 attendees across two days.
- Snacks: More than 3,000 international snacks from 16 countries, worth INR 10,00,000, were given away.

Concept & Inspiration
- Based on Skyscanner’s Travel Trends 2026 Report and its “Shelf Discovery” trend.
- Insight: 79% of Indian travellers love exploring local supermarkets abroad to experience new cuisines and cultures.
- The pop-up transformed this into a food-truck-meets-convenience-store experience, making global snacking a gateway to cultural discovery.

Activities & Engagement
- Interactive zones: Trivia games, spin wheel, claw machine, photo booth with instant souvenirs.
- Digital tie-in: Guests redeemed snacks by scanning a QR code to download the Skyscanner app and explore the Travel Trends report.
- Social buzz: Visitors shared their experiences on Instagram, amplifying the event’s reach.

Brand Perspective
- Neel Ghose, Skyscanner’s Travel Trends & Destinations Expert, said:
“Curiosity has become the new currency of travel… By reimagining global snacks as symbols of exploration, we wanted to show how travel inspiration can be both tangible and universal.”

Takeaway
This activation wasn’t just about food — it was about connecting travel inspiration with everyday experiences. By turning supermarket snacks into cultural touchpoints, Skyscanner cleverly bridged the gap between digital travel planning and real-world discovery.