Rampur 1943 Virasat: Radico Khaitan's Tribute to Heritage and Tradition

Radico Khaitan Limited, one of India’s most respected and pioneering distillers, proudly announces the launch of Rampur 1943 Virasat.

Key Highlights
Launch:
Radico Khaitan Limited, one of India’s most respected distillers, has introduced Rampur 1943 Virasat as a tribute to the legacy of Rampur Distillery, established in 1943.

Craftsmanship:
- Made from six-row Indian barley, known for bold flavor and richness.
- Distilled in newly designed pot stills with intelligent refinements.
- Matured first in American Bourbon barrels, then finished in Ruby Port Pipes, creating layered complexity.

Climate Influence:
Rampur’s dramatic North Indian climate (from scorching 45°C summers to icy 2°C winters) accelerates maturation, imparting depth and character.

Flavor Profile
- Opens with sweet vanilla, caramel, and toasted oak.
- Evolves into tropical fruits, red berries, and stewed fruits.
- Finishes with silky spice and lingering sweetness from the Ruby Port Pipe casks.

Leadership Insights
- Abhishek Khaitan (MD, Radico Khaitan):
Called it a tribute to authenticity, innovation, and excellence, inviting spirit lovers to experience India’s heritage in every sip.

- Amar Sinha (COO, Radico Khaitan):
Emphasized accessibility of Indian heritage spirits, shaped by Rampur’s climate and the dedication of its people.

Market Rollout
- Priced between ₹3,500–₹4,500 per bottle.
- Initial release in Uttar Pradesh, Haryana, and Delhi, with plans to expand nationwide.