Radisson Hotel Group Launches Creator Hub: A Game-Changer for Travel Storytelling

Here’s a detailed breakdown of the Radisson Hotel Group’s launch of the Creator Hub, which is being positioned as a major innovation in travel storytelling:

Launch Details
- Date: 12 November 2025
- Location: Brussels (global announcement)
- Initiative: Creator Hub – a dynamic platform connecting nano content creators (1,000–30,000 followers on Instagram or TikTok) with Radisson Hotels & Resorts worldwide.
- Objective: To reimagine influencer marketing by offering personalized hotel stay experiences in exchange for authentic, brand-aligned content.

Key Features
- Non-Monetary Collaboration Model: Instead of financial compensation, creators receive curated hotel stays.
- Content Creation: Creators produce high-quality visuals and narratives reflecting Radisson’s brand pillars:
- Design
- Wellbeing
- Local culture
- Gastronomy
- VIP Benefits: Through Radisson Rewards, creators enjoy upgrades, early check-in, and tailored experiences.
- Gamification: Built-in system to incentivize creativity, engagement, and consistency.

Strategic Impact
- Already active across 210+ hotels globally.
- Adds accessibility and authenticity to Radisson’s influencer ecosystem.
- Designed to drive brand awareness and engagement in key markets.
- Expansion planned for 2026, including themed activations and brand partnerships.

Voices from the Launch
- Roberto Tamayo, Director of Global PR, Social Media & Influencer Marketing, Radisson Hotel Group:
“With Creator Hub, we’re opening the door to a new kind of collaboration — more inclusive, authentic, and aligned with how people share travel today.”
- Sandie Jacques, GM of Radisson Blu Hotel Paris Marne-la-Vallée:
“It’s a fantastic way to showcase the personality and spirit of our hotel through authentic storytelling.”
- Creators like @theoandrodrigotravel praised the platform as innovative and supportive of genuine content creation.

Why It Matters
- Reflects the shift from polished advertising to real-voice content.
- Strengthens community-driven travel storytelling.
- Positions Radisson as a pioneer in blending hospitality, technology, and influencer engagement.

✨ This initiative is a game-changer for both hotels and creators, offering a win–win model: hotels gain consistent, authentic content, while creators access unique travel experiences.