Federal Bank Unveils 'Bharat Surotsav' – A Cultural Tribute to India's Musical Spirit

Here’s a crisp breakdown of the Federal Bank’s Bharat Surotsav launch:

Bharat Surotsav – Federal Bank’s Cultural Tribute
- Organizer: Federal Bank Limited
- Launch Venue: Chennai, Tamil Nadu
- Event Date: Inaugural edition on 22 November 2025 at the Madras Music Academy

Concept:
- An immersive dance and music fusion festival
- Celebrates India’s artistic heritage by blending iconic performers with contemporary sounds
- Designed as a signature cultural IP exclusively for Federal Bank

Featured Artists:
- Padma Shri Shobana – acclaimed dancer and actress
- Agam Band – Carnatic-rock pioneers
- Charumathi Raghuraman – renowned Carnatic violinist
- Ravi Chari – sitar maestro

Special Offer for Customers:
- 15% discount on tickets booked via BookMyShow
- Valid once per Federal Bank debit/credit card (max ₹200 per booking)

Brand Message:
- “Bharat Surotsav is our way of blending finance with the finer rhythms of life,” – MVS Murthy, CMO, Federal Bank
- Each city edition will highlight local cultural ethos, fostering regional pride and emotional connection

About Federal Bank:
- Network: ~1,595 outlets & 2,082 ATMs across India
- Business mix: ₹5.33 lakh crore (as of Sept 2025)
- Global presence: Representative offices in Dubai & Abu Dhabi, plus IFSC Banking Unit at GIFT City, Gujarat

✨ This initiative positions Federal Bank not just as a financial institution, but as a patron of India’s cultural pulse, weaving heritage into modern brand identity.