Private equity firm Trive Capital, based in Dallas, has announced the launch of Avari, a full-service vacation rental management platform headquartered in Park City, Utah. Key Details - Scale & Reach: Avari manages 6,000+ rental units across six U.S. states, including Florida’s Panhandle, Gulf Shores in Alabama, Oregon’s mountain and coastal regions, Lake Tahoe in California, and Park City in Utah. - Casago Partnership: Avari operates as a Casago franchisee, leveraging exclusive market territories, centralized training, integrated technology, and advanced pricing tools. - Focus on Experience: The platform emphasizes exceptional homeowner care and differentiated hospitality for guests, aiming to inspire repeat stays. - Growth Strategy:Trive Capital plans to scale Avari by strengthening field operations, investing in people and systems, and enhancing the homeowner experience. - Industry Context: The short-term rental industry continues to grow as travelers increasingly seek professionally managed, high-quality alternatives to traditional lodging. Why It Matters This move reflects the ongoing consolidation trend in vacation rentals, where professional management platforms are gaining traction over fragmented, individual hosts. Avari’s model blends local expertise with centralized infrastructure, positioning it to compete with established players like Vacasa and Sonder.
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