Emblems Collection, Accor's new luxury brand, unveils its first property in the United Kingdom

The Emblems Collection, Accor’s newest luxury brand, has officially debuted its first property in the United Kingdom while announcing an ambitious global portfolio of landmark hotels

Flagship UK Opening
- Lucknam Park Hotel & Spa, Emblems Collection
- Located in the Wiltshire countryside, near Bath.
- A historic estate with over 900 years of heritage, set within 500 acres of rolling countryside.
- Features: Michelin-starred restaurant by Chef Hywel Jones, award-winning wellness spa, equestrian centre, and beautifully preserved gardens.
- Offers 42 individually designed rooms, suites, and nine luxurious cottages.

Expansion Highlights
2026 Openings:
- Rimrock Banff, Canada – redefining mountain luxury in the Canadian Rockies.
- Masseria Furnirussi, Puglia, Italy – set in Europe’s largest fig orchard, celebrating Mediterranean craftsmanship.
- Palazzo Sozzini Malavolti, Siena, Italy – a noble palazzo with 15th-century heritage and modern luxury.
- Relais San Clemente, Perugia, Italy – reborn from an 11th-century Benedictine convent, offering villas and serene parkland.

2027 Launches:
- Elatos Resort, Greece – eco wellness retreat in Mount Parnassus forest.
- Bellevue Hotel Cortina d’Ampezzo, Italy – alpine hotspot in the Dolomites with luxury spa and panoramic views.

Brand Philosophy
- Emblems Collection embodies “quiet luxury” — intimate, character-rich stays that reflect the soul of their destination.
- Each property highlights an Emblematic Ingredient (e.g., Wiltshire apple, Apulian fig) woven into culinary experiences and the brand’s signature Travel Cake.
- Literature and culture are celebrated through Emblems Editions, a curated literary collection available at each property.
- Hospitality is personified by the Master of the House, offering bespoke, graceful service.

Global Vision
- With 7 flagship hotels already signed and 15+ properties in advanced discussions, Accor plans to grow Emblems Collection to 60 luxury addresses worldwide by 2032.

This launch positions Emblems Collection as a curated portfolio of iconic heritage mansions, serene retreats, and striking architectural landmarks, redefining luxury hospitality for the culturally curious traveler.