UN Tourism Confirms New Secretary-General: Shaikha Al Nowais to Become First Woman Leader in 2026
Shaikha Al Nowais has just made history: she’s been confirmed as the new Secretary-General of UN Tourism, becoming the first woman to lead the organization in its 50-year history. Her term will begin in 2026 and run through 2030 Key Details - Historic Appointment: Ratified at the UN Tourism General Assembly in Riyadh, with strong support from the 160 Member States. Background: - Corporate Vice President at Rotana Hotels. - Chair of the Abu Dhabi Chamber’s Tourism Working Group. - Board member of the Abu Dhabi Businesswomen Council and Les Roches Hospitality Academy. Vision & Priorities: - Responsible tourism. - Capacity building. - Technology for good. - Innovative financing. - Smart governance. - Her Words: She called the appointment “a triumph for all of us,” emphasizing tourism’s power to uplift nations and unite humanity. - Acknowledgment: Paid tribute to outgoing Secretary-General Zurab Pololikashvili, praising his role in strengthening UN Tourism’s global presence. Why It Matters This marks a turning point for global tourism leadership, highlighting inclusivity and innovation at a time when the sector is rebuilding and evolving. Al Nowais’s priorities suggest a strong focus on sustainability, digital transformation, and equitable growth.
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