Air Serbia and Loyalty Juggernaut Partner to Launch a Next-Generation Frequent Flyer Program

Air Serbia has signed a five-year strategic partnership with Loyalty Juggernaut Inc. (LJI) to launch a new-generation frequent flyer program, marking a milestone in its centenary journey.

Key Highlights
- Partnership signed in Belgrade by:
- Jiri Marek, CEO of Air Serbia
- Shyam Shah, CEO of Loyalty Juggernaut Inc.

- Program built on LJI’s patented GRAVTY® technology.
- Launch date: March 2026.
- Scope: Rewards not only for flying but also for everyday activities across travel, retail, lifestyle, and financial partners.
- Vision: Create one of the most engaging loyalty propositions in Europe.

Why It Matters
- Digital transformation: Reinforces Air Serbia’s commitment to innovation and customer engagement.
- Beyond travel: Members will earn rewards for daily interactions, strengthening connections outside aviation.
- Personalized experiences: GRAVTY® enables real-time, data-driven engagement tailored to individual needs.
- Industry impact: Sets a new benchmark for loyalty ecosystems in European aviation.

About the Partners
- Air Serbia: National carrier of Serbia, serving 90+ destinations across Europe, China, North America, and the Mediterranean.
- Loyalty Juggernaut Inc.: Palo Alto–based tech company specializing in AI-driven loyalty platforms, with clients including WestJet, Emirates, Deutsche Telekom, and Global Hotel Alliance.

Takeaway
This collaboration blends tradition and innovation, positioning Air Serbia as a pioneer in next-gen loyalty programs. By rewarding both travel and lifestyle activities, the airline is redefining how passengers engage with aviation brands.