Agoda: South Korean Travelers Drive Travel Interest to Central Java for Wonderful Indonesia Wellness Festival

Agoda has reported a surge in travel interest to Central Java, particularly Yogyakarta and Surakarta, driven by the upcoming Wonderful Indonesia Wellness Festival in November 2025.

Festival Impact:
- The event combines two major festivals:
- Jogja Cultural Wellness Festival (JCWF) 2025 in Yogyakarta
- Royal Surakarta Wellness Festival (RSWF) in Surakarta
- Showcases Javanese traditions blended with modern wellness practices.

Travel Trends:
- Agoda data shows accommodation searches increased more than elevenfold from South Korean travelers.
- International interest also rose:
- Yogyakarta: +15% searches compared to last year
- Surakarta: +119% searches compared to last year
- Top markets: South Korea (+1121%), Malaysia, Singapore, with notable growth from Thailand (+221%) and Japan (+16%).

Strategic Promotion:
- The Indonesian government has actively promoted wellness tourism in South Korea, aligning with this surge in demand.
- Indonesia ranks among the top six wellness economies in Asia-Pacific, with the third-highest growth rate.

Agoda’s Role:
- Offering 6M+ accommodations, 130K+ flight routes, and 300K+ activities to make wellness journeys seamless.
- Positioning Indonesia as a leading global wellness hub beyond Bali, highlighting untapped destinations like Yogyakarta and Surakarta.

✨ This trend underscores how wellness tourism is becoming a cultural bridge between South Korea and Indonesia, with Central Java emerging as a new hotspot for holistic travel.