Accor shapes the future of hospitality with a bold vision, global mindset, and passion for sustainability

Accor, one of the world’s leading hospitality groups, has laid out a bold vision for the future of hospitality, emphasizing global expansion, sustainability, and cultural connection. Here are the key takeaways from their latest strategic update:

Global Growth & Expansion
- Portfolio: As of September 2025, Accor operates 5,760 hotels (859,830 rooms) worldwide, with a pipeline of 250,000+ rooms (1,453 hotels).
- Luxury & Lifestyle:
- The Orient Express brand has returned with La Dolce Vita journeys and new hotels in Rome and Venice (2026). - The Emblems Collection, Accor’s newest luxury portfolio, debuted with Lucknam Park Hotel & Spa in the UK, aiming for 60 properties by 2032.

- India Focus: Accor is the third-largest international hotel group in India, targeting 300 hotels by 2030 through partnerships with InterGlobe and Sukhani Ventures. New openings include Raffles Jaipur, Fairmont Mumbai, and Fairmont Udaipur Palace.
- Americas Expansion: Acquired 17 management agreements from Royal Holiday Group, introducing Rixos all-inclusive resorts to the Americas for the first time.

Sustainability & Innovation
- Net Positive Hospitality: Accor is committed to responsible tourism and eco-friendly development, aligning with Saudi Arabia’s Vision 2030.
- Projects include Raffles Trojena, Fairmont The Red Sea, Faena The Red Sea, and Mantis Al Baha, all designed with regenerative sustainability principles.
- Mixed-Use Developments: Through Accor One Living, the group leads in branded residences, integrating hotels with retail, leisure, and F&B to create thriving communities.

Regional Highlights
- Saudi Arabia: Operating 44 hotels, with plans for 45+ more by 2030. Upcoming luxury projects include Sofitel Riyadh Hotel & Convention Centre and Raffles Jeddah (2026).
- Franchise Growth: Expanding via conversions and franchising, including Treasure Island – TI Las Vegas Hotel & Casino joining the Handwritten Collection.
- All-Inclusive Collection: Over 40 resorts under Ennismore, with new flagships like Rixos Obhur Jeddah Resort and SO/ Ras Al Khaimah.

Big Picture
Accor’s strategy blends:
- Cultural heritage (reviving Orient Express, expanding Raffles and Sofitel).
- Sustainability leadership (eco-tourism, regenerative projects).
- Global mindset (expansion in India, Americas, Middle East).
- Innovation in living spaces (branded residences, mixed-use communities).

✨ Accor is positioning itself not just as a hotel operator, but as a global lifestyle and sustainability leader in hospitality.