Marriott Signs Agreement with Pacifica Hotels G. K. to Debut City Express by Marriott in Asia Pacific

Marriott Expands in Asia Pacific
- Agreement Signed: Marriott International has partnered with Pacifica Hotels G.K. (with investor AB Capital) to introduce the City Express by Marriott brand to Japan, marking its Asia Pacific debut.
- Conversion Plan: Two existing Osaka properties will be rebranded and reopened in 2026 as:
- City Express by Marriott Osaka Namba South (143 rooms, 14 stories, near Hanazonochō Station)
- City Express by Marriott Osaka Shin-Imamiya (100 rooms, 9 stories, adjacent to Shin-Imamiya Station)

Strategic Importance
- Midscale Market Entry: City Express by Marriott is positioned as a value-conscious, modern, and accessible brand, targeting both leisure and business travelers.
- Tourism Growth: Osaka’s booming tourism and rising hotel rates create strong demand for affordable yet high-quality accommodations.
- Connectivity: Both hotels are located near major transport hubs, offering easy access to Osaka’s attractions (Namba, Dotonbori, Osaka Castle Park) and Kansai International Airport.

Statements from Leaders
- Marriott International: Shawn Hill (Chief Development Officer, Asia Pacific excluding China) emphasized the brand’s role in expanding Marriott’s midscale portfolio and leveraging the Marriott Bonvoy loyalty platform.
- Pacifica Hotels G.K.: CEO Seth Sulkin highlighted the opportunity to provide quality stays at reasonable prices amid rising hotel costs in Japan.
- AB Capital: Founder Alan Kam described the project as a transformative investment in Osaka’s hospitality market.

Broader Context
- City Express by Marriott already operates in Latin America, the U.S., and Canada, and this move strengthens Marriott’s footprint in Asia Pacific.
- The brand focuses on simplicity, consistency, and comfort, appealing to travelers seeking reliability without luxury pricing.