SOTC Travel opens its first store in Anand, Gujarat

SOTC Travel, a leading omnichannel Travel and Tourism Company, has inaugurated its first franchise outlet in Anand, Gujarat, expanding its network to 5 strategically located outlets in the State.

Location:
Anand, Gujarat – chosen for its strong economy, educational institutions, and rising urban affluence.

Expansion:
This marks SOTC’s 5th outlet in Gujarat, strengthening its presence in the state.

Services Offered:
- Domestic & international holidays (Group Tours, Personalized Holidays, Cruises)
- Value-added services like travel insurance for end-to-end convenience

Travel Trends in Anand:
- Domestic favorites: Kashmir, Himachal Pradesh, Rajasthan, Andaman
- International hotspots: Europe, Australia, New Zealand, Singapore, Malaysia, Vietnam, Thailand, Bali, Japan, South Africa, Egypt
- Growing demand for experiential travel: luxury cruises, Northern Lights in Scandinavia, self-drive holidays, island stays (Maldives, Mauritius), adventure trips to Ladakh & North-East India

Customer Segments:
Multi-generational families, honeymooners, working professionals, millennials, and Gen Z travelers

Average Holiday Duration:
4–6 days for domestic trips; 10–12 days for long-haul international holidays

Leadership Statement
Rakesh Bawa, Senior VP & Head – Holidays, emphasized that Anand’s growing economy and affluence make it a strategic hub for travel demand, and this new outlet will help SOTC deliver world-class holiday solutions to customers in the region.

This move reflects SOTC’s broader strategy to strengthen its presence in Gujarat, which is seen as a key growth market for the company.