Maldives Targets 200,000 Indian Visitors with “From Tiraṅgā to Turquoise” Campaign

The Maldives has launched a vibrant new tourism campaign titled “From Tiraṅgā to Turquoise”, aiming to attract 200,000 Indian visitors in 2025. This initiative reflects the deepening cultural and tourism ties between India and the Maldives, with India already being one of the top source markets for Maldivian tourism.

Campaign Highlights
- Symbolism: The campaign name represents the journey from India’s tricolor flag to the Maldives’ turquoise waters.
- Growth Momentum: Indian arrivals surged over 130% in the past three years, with 2023 marking a record 209,193 visitors.
- Mid-2025 Update: Over half the target has already been met by August.

Promotional Activities
- Collaborations with micro and macro influencers
- Media familiarisation trips to showcase Maldivian hospitality
- Advertorials in top Indian newspapers
- Tri-city roadshows involving airlines, media, and travel trade partners

Infrastructure Boost
- Velana International Airport now accommodates up to 7 million tourists annually.
- Hanimadhoo International Airport opening soon to enhance direct connectivity from India.

Celebrity Engagements
- Farah Khan’s Eid visit highlighted local island life and culture to her 13 million followers.
- Maldivian Night in Mumbai featured 100+ celebrities and influencers with a combined reach of 200 million.

Official Statement
Ibrahim Shiuree, CEO of Visit Maldives, emphasized India’s role as a close neighbor and strategic partner, expressing hopes to make the Maldives a top vacation choice for Indian honeymooners, families, corporate groups, and film tourism.