AirAsia MOVE becomes first Asean-born OTA to win ‘Asia’s Best Travel Booking App’ for three consecutive years

AirAsia MOVE (MOVE) has once again been crowned Asia’s Best Travel Booking App at the World Travel Tech Awards 2025, marking the third consecutive year it has been recognised with this prestigious title and reinforcing its position as the region’s leading homegrown online travel agent (OTA).

Milestone Achievement
- Award: Asia’s Best Travel Booking App
- Event: World Travel Tech Awards 2025, held in Bahrain on 7 December 2025.
- Record: First Asean-born online travel agent (OTA) to win this title for three consecutive years.

Growth & Performance
- Users: 15 million monthly active users in 2025.
- Bookings:
- Hotel bookings up nearly 40%.
- SNAP (Flight + Hotel bundle) bookings up 30%, with Bangkok, Kuala Lumpur, Kota Kinabalu as top destinations.
- Airline Partnerships: Expanded to 70+ direct airline partners, including Sri Lankan Airlines, Royal Brunei, Ethiopian Airlines, Vietjet Air (via GalaxyJoy).

Strategic Vision
- CEO Nadia Omer: Emphasised MOVE’s transformation from an airline app into a global, multi-airline, multi-product OTA.
- Regional Partnerships: Collaborations with tourism authorities in Thailand, Indonesia, Singapore, Dubai to drive travel growth.
- Innovation:
- AI-driven AskBo chatbot.
- Refreshed interface.
- MOVETIX (global live-events ticketing).
- Cancel for Any Reason option.
- Scale: Access to 700+ airlines and 1 million+ hotels worldwide.

Key Takeaway
AirAsia MOVE’s triple win underscores its rise as a homegrown Asean success story in the global OTA market. By blending technology, partnerships, and affordability, MOVE is positioning itself as Asia’s favourite travel app while expanding its reach beyond the region.