ibis Hotels has launched 'The Go Getters', its first-ever social miniseries

ibis Hotels has launched “The Go Getters”, its first-ever social miniseries, marking a bold move into entertainment-driven brand storytelling.

The Concept
- A character-driven miniseries designed for TikTok, Instagram, and YouTube Shorts.
- Episodes are 60–120 seconds, capturing the chaotic, spontaneous, and humorous realities of modern travel.
- Inspired by real travel mishaps — missed flights, lost luggage, wrong bookings — turned into relatable entertainment.

Strategic Purpose
- Part of ibis’ “Go get it” campaign, reinforcing the brand’s promise: “Whatever you came to an ibis for, we’ll make sure you can Go get it with confidence.”
- Aimed at Gen Y & Z travelers, who expect brands to entertain rather than interrupt.
- Positions ibis as a co-creator of stories, weaving hospitality into narratives audiences actually want to watch.

The Cast
- Keenan Lam (London) – Filmmaker, motto: “If it goes sideways, it goes into the story.”
- Arthur Pereira (Paris) – Expressive creator, motto: “Coffee first. Solutions second.”
- Sophie Dominique (London/Bucharest) – Planner and spark of the group, motto: “Tell me where — I’ll figure out the how.”
- Jordan J (London) – Over-prepared filmmaker, motto: “Prepared for everything. Except waking up on time.”
- Ioana Petresco (Paris) – Director, motto: “Hold on — let me make this look good.”

First Episodes
1. “Let’s Go to Budapest” – chaotic group trip planning.
2. “Sleeping Beauty” – a nap spirals into a surreal dream sequence.
3. “Just In Case” – lost luggage meets an overpacker’s treasure chest.

Bigger Picture
- Designed as ibis’ new entertainment franchise, scalable globally with regional spin-offs planned for 2026.
- Multi-platform distribution with behind-the-scenes content and creator amplification.
- Aims to drive brand affinity, direct engagement, and repeat viewership

This is a fascinating example of how hospitality brands are blending travel with entertainment to stay relevant in the social media era.