Ministry of Tourism's Roadmap to Promote Tourism Industry in India

The Ministry of Tourism has taken several steps and initiatives to boost tourist arrivals and promote the tourism sector in the country.

Policy & Infrastructure Development
- Swadesh Darshan 2.0: Focus on developing sustainable and responsible tourism destinations with a destination-centric approach.
- Challenge-Based Destination Development (CBDD): Encourage holistic development of iconic sites (e.g., Rameswaram) to enhance visitor experience.
- PRASHAD Scheme: Invest in pilgrimage and spiritual heritage sites (e.g., Kanchipuram, Velankanni, Navagraha temples).
- Assistance to Central Agencies: Support infrastructure like illumination at heritage temples and cruise passenger facilities at ports.

Diversification of Tourism Offerings
- Cultural Tourism: Promote heritage circuits (Mamallapuram, Kanchipuram, Rameswaram).
- Spiritual Tourism: Develop iconic temples and spiritual hubs with immersive experiences.
- Eco & Adventure Tourism: Expand projects like Garden of Flowers in Devala and heritage parks to attract nature lovers.
- Urban & Luxury Tourism: Encourage global-scale projects like Nandavanam Heritage Park in Mamallapuram.

Connectivity & Accessibility
- Strengthen air, rail, and road connectivity to major tourist destinations.
- Develop cruise tourism facilities at ports (e.g., Chennai Port).
- Enhance digital infrastructure for seamless booking, navigation, and multilingual support.

Marketing & Promotion
- Launch destination branding campaigns highlighting India’s diversity.
- Collaborate with international airlines and tour operators to expand global reach.
- Use digital storytelling, AR/VR experiences, and influencer partnerships to attract younger travelers.

Community & Sustainability Focus
- Encourage local participation in tourism projects for inclusive growth.
- Promote eco-friendly practices: renewable energy, waste management, EV transport at sites.
- Train local communities in hospitality, guiding, and cultural preservation.

Monitoring & Evaluation
- Establish real-time data systems to track tourist arrivals and satisfaction.
- Conduct impact assessments of projects to ensure sustainability.
- Regularly review pricing, accessibility, and safety standards.

This roadmap blends policy, infrastructure, marketing, and sustainability to position India as a global tourism leader while ensuring local communities benefit.