Union Ministry of Tourism to Establish City-Level Convention Promotion Bureaus to Boost MICE Tourism

The Union Ministry of Tourism, Government of India, is set to establish city-level convention promotion bureaus as independent bodies, in partnership with stakeholders, beginning in 2026, to significantly boost India’s Meetings, Incentives, Conventions and Exhibitions (MICE) tourism ecosystem.

Policy Announcement:
The Union Ministry of Tourism will establish city-level convention promotion bureaus starting in 2026.

Objective:
To strengthen India’s Meetings, Incentives, Conventions, and Exhibitions (MICE) ecosystem and position the country as a future-ready global destination.

Venues & Campaigns:
Iconic venues like Bharat Mandapam, Yashobhoomi, and Jio World Centre will be central to the strategy, supported under the Incredible India campaign.

Institutional Reform:
These bureaus will act as autonomous institutions, serving as a single facilitator for permissions and local partner networking, reducing fragmentation in the ecosystem.

Growth Target:
India aims to double its share of the global MICE market within five years.

Technology Adoption:
Advanced computing, AI, and digital transformation will be integrated into event planning and management, making India a smart exhibition hub.

Industry Collaboration:
The Indian Exhibition Industry Association (IEIA) is working on a roadmap to propel India into the top five global exhibition markets, supported by BIS standards for consistent quality.

Market Outlook:
India’s MICE market, valued at USD 49.4 billion in 2024, is projected to grow to USD 103.7 billion by 2030.