Hilton Drives Further Lifestyle Hotel Growth Across Türkiye

Hilton is accelerating its lifestyle hotel expansion in Türkiye, marking a significant milestone in its 70th anniversary year in the country.

New Openings (Dec 2025)
Canopy by Hilton Istanbul Taksim:
- 110 rooms near Taksim Square & Istiklal Avenue
- Contemporary design blended with Beyoğlu’s cultural heritage
- Features include an all-day restaurant and a wine bar set in a 150-year-old cistern

Canopy by Hilton Izmir Bomonti:
- 191 rooms in the Mahall Bomonti complex
- Inspired by Aegean textures and colors
- Locally influenced dining and vibrant social spaces

Lifestyle Portfolio Growth
- Lifestyle brands now represent one-fifth of Hilton’s global pipeline (400+ hotels trading worldwide).
- In Türkiye, Hilton has tripled its lifestyle portfolio in just three years — from 5 hotels in 2022 to 15 by end of 2025.

Other 2025 Openings in Türkiye
The Ritus Hotel Istanbul Sultanahmet (Tapestry Collection)
Altunizade Suites Istanbul (Curio Collection)

Upcoming in 2026:
- Elika Cave Suites Cappadocia (Curio Collection) – Hilton’s first cave hotel
- Porto Chiara Istanbul Karakoy (Curio Collection)
- Les Temps Istanbul Karakoy (Curio Collection)
- Palazzo Donizetti Istanbul (Tapestry Collection)
- Myrna Izmir Konak (Tapestry Collection)

Executive Insight
Michael Collini, VP Development for Central & Eastern Europe, emphasized that travelers increasingly seek quality stays with local character, making lifestyle brands a strong growth driver for Hilton in Türkiye.

Regional Context
Hilton’s Türkiye expansion aligns with its broader European lifestyle portfolio, which now includes nearly 90 hotels, such as:
- Palacio de Godoy Cáceres (Curio Collection, Spain)
- Rosetta Hotel Perugia (Tapestry Collection, Italy)
- Hotel Preko Ugljan Island (Curio Collection, Croatia)

This strategy positions Hilton as a leader in design-led, locally immersive hospitality experiences across Europe and Türkiye.