MOVETIX partners iconic NEON Countdown 2025 to redefine events-led travel in Asia

MOVETIX, the live events platform under AirAsia MOVE (MOVE) has announced a landmark partnership with Thailand’s globally recognised NEON Countdown, signalling a transformative shift in how travellers across Asia discover and experience live events.

Partnership Overview:
MOVETIX, the live events platform under AirAsia MOVE, has partnered with NEON Countdown 2025, one of Asia’s biggest New Year’s Eve electronic music festivals.

Festival Highlights:
- Celebrating its 10th anniversary at Bangkok’s Rajamangala National Stadium.
- Features world-class visuals, elevated production, and a stellar international artist lineup.
- Draws tens of thousands of cross-border travellers annually, especially Gen-Z and millennials.

Strategic Impact:
- MOVETIX will host exclusive VIP tickets for NEON Countdown.
- Integrates events as core travel motivators, not just add-ons.
- Leverages AirAsia MOVE’s ecosystem (flights, hotels, SNAP packages) to create end-to-end travel + event experiences.

Leadership Insights:
- Hassan Choudhury (CEO, MOVETIX): “Events are powerful engines of travel… we’re connecting people to the moments that move them.”
- Pantakarn Pannasuriyaporn (Director, Neon Events): “Partnering with MOVETIX lets us welcome more fans across Asia and elevate NEON’s next decade.”

Broader Trend:
This partnership reflects the convergence of live events and travel, showing how OTAs and entertainment brands can shape new cultural and commercial opportunities.

✨ In short: MOVETIX isn’t just selling tickets—it’s redefining how people plan their journeys around music, culture, and experiences.