Development of Iconic Tourist Sites by the Ministry of Tourism, Government of India

The Development of Iconic Tourist Sites is a flagship initiative by the Ministry of Tourism, Government of India, aimed at transforming selected destinations into world-class tourism hubs with global branding and infrastructure.

Special Assistance to States for Capital Investment (SASCI)
- In FY 2024–25, the Government sanctioned 40 projects across 23 States worth ₹3,295.76 crore, including projects in Punjab.
- Objective: Comprehensive development of iconic tourist centres and marketing them at a global scale.
- Projects are implemented by respective State Governments/UT Administrations, with funds released by the Department of Expenditure.

Other Central Sector Schemes Supporting Iconic Sites
- Swadesh Darshan (SD): 76 projects sanctioned worth ₹5,290.33 crore.
- Swadesh Darshan 2.0 (SD2.0): 53 projects sanctioned worth ₹2,208.27 crore.
- Challenge Based Destination Development (CBDD): 36 projects sanctioned worth ₹648.11 crore.
- PRASHAD (Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive): 54 projects sanctioned worth ₹1,726.74 crore.

Focus Areas
- Infrastructure upgrades: roads, amenities, visitor centres.
- Heritage conservation and spiritual tourism.
- Branding and marketing at international platforms.
- Synergy with state proposals and scheme guidelines.

Significance
This initiative is designed to:
- Position India’s iconic destinations (heritage, cultural, spiritual, and natural) on the global tourism map.
- Enhance visitor experience through modern facilities while preserving authenticity.
- Drive economic growth and employment in local communities.