Air India hosted an exclusive event in London alongside the Hon’ble Minister of Tourism and Culture, Shri Gajendra Singh Shekhawat, during World Travel Market (WTM) London.
The event brought together leading UK travel trade partners to discuss opportunities for inbound tourism to India.
Focus on Tourism Growth
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Discussions centred on boosting inbound tourism, expanding global tourism partnerships, and promoting India as a premier travel destination.
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Stakeholders explored opportunities across key international markets and ways to showcase India’s diverse tourism offerings.
Leading Industry Participation
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Attendees included representatives from major travel companies such as Southall Travel, Brightsun Travel, Moresand, Skylord Travels, Carlton Leisure, TUI, Trailfinders, Kuoni, Expedia, Trip.com, and Akbar Travels.
Representatives from London Gatwick Airport also participated.
Supporting India’s Tourism Ambitions
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Air India reaffirmed its commitment to supporting India’s tourism growth through its expanding global network and enhanced international connectivity.
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The airline continues to play a key role in positioning India as a major aviation and tourism hub.
Air India-MoT Collaboration
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Air India and the Ministry of Tourism recently signed an MoU to jointly promote India as a leading global tourism destination.
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The partnership focuses on tourism marketing, destination storytelling, trade engagement, transit tourism, and visitor experience enhancement.
Leveraging ‘Incredible India’
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The collaboration combines Air India’s growing international network with the Ministry’s Incredible India campaign.
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The objective is to boost inbound tourism and strengthen global awareness of India’s cultural, heritage, natural, and experiential attractions.
Key Outcome
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The event highlighted the shared commitment of Air India and its tourism partners to attract more international visitors and elevate India’s profile as a must-visit destination.
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