Series by Marriott Expands in South Korea with Three New Hotels in Seoul, Incheon and Busan

Series by Marriott, part of Marriott Bonvoy’s global portfolio of over 30 extraordinary hotel brands, announces the opening of three hotels in South Korea: UH Seoul Insadong, Series by Marriott; Anook Signature Incheon Guwol, Series by Marriott; and Anook Signature Busan Haeundae, Series by Marriott.

Overview
- Series by Marriott has opened three new hotels in South Korea:
- UH Seoul Insadong, Series by Marriott
- Anook Signature Incheon Guwol, Series by Marriott
- Anook Signature Busan Haeundae, Series by Marriott
- The openings add 273 rooms, bringing the brand's South Korea portfolio to 4 hotels and 377 rooms.

Brand Expansion
- Series by Marriott combines established local hotel brands with the benefits of the Marriott Bonvoy network.
- Focuses on preserving local identity while delivering Marriott's global standards and loyalty benefits.

UH Seoul Insadong, Series by Marriott
- Located in central Seoul near Insadong, Myeongdong, and Gwangjang Market.
- Features 51 guestrooms across eight room types.
- Design inspired by Korean aesthetics, with select rooms offering private in-room spas.
- Includes Yeo Baek Won café and lounge overlooking Cheonggyecheon Stream.

Anook Signature Incheon Guwol, Series by Marriott
- Located in Guwol-dong, Incheon's commercial and administrative district.
- Offers 118 guestrooms across nine room types.
- Features a communal bathhouse, Finnish sauna, and self-service laundry.
- Designed around relaxation and personalized wellness experiences.

Anook Signature Busan Haeundae, Series by Marriott
- Situated near Haeundae Beach, one of Busan's most popular coastal destinations.
- Offers 104 guestrooms across 16 room types.
- Inspired by traditional Japanese ryokan-style hospitality.
- Features a sauna, select rooms with private bathtubs, and complimentary evening noodles.

Executive Comment
- Duke Nam, Regional Vice President, South Korea, Vietnam and Philippines, Marriott International
- The new openings expand travel choices across South Korea while maintaining each hotel's unique character, supported by Marriott's global reach and service standards.

Key Takeaway
- The three openings strengthen Marriott's presence in South Korea, expanding the Series by Marriott portfolio with locally inspired hotels in Seoul, Incheon, and Busan.