Air India brings fine dining experience to business class on long-haul international flights

Air India brings fine dining experience to business class on long-haul international flights

Air India has introduced an elevated multi-course fine dining service for Business Class passengers on long-haul and ultra long-haul international flights. The service has debuted on routes between India and the United Kingdom (Heathrow, Gatwick and Birmingham).

Enhanced Dining Experience
- Features a restaurant-style, course-by-course meal service.
- Moves away from traditional tray presentations.
- Includes individually plated appetisers, main courses, and desserts.
- Designed to provide a more relaxed and refined dining experience on longer journeys.

Premium Presentation
- Linen-clad tables for an elegant dining setup.
- Dedicated tableware for different meal courses.
- Personalized and attentive service throughout the meal.
- Greater flexibility for passengers to enjoy meals at their own pace.

New Bespoke Tableware
- Introduction of a specially designed collection of tableware and glassware under Air India's Vista Verve service.
- Includes dedicated plates, a signature glass, and custom espresso cups.
- Designed to create a distinctive and cohesive Air India dining experience.

The Martaban Signature
- Air India has introduced The Martaban cruet set as a signature dining element.
- Inspired by traditional Indian storage jars that preserve family recipes and memories.
- Combines Indian heritage with contemporary design to enhance onboard hospitality.

Executive Comment
- Rajesh Dogra, Chief Customer Experience Officer, Air India
- Said the new dining concept is part of Air India's transformation journey.
- Aims to deliver a globally benchmarked premium travel experience while retaining the warmth of Indian hospitality.

Rollout Plans
- Initially launched on India-UK flights.
- Will be progressively expanded across:
- Airbus A350
- Boeing 787-9 Dreamliner
- Boeing 777-300ER aircraft
- The rollout will cover additional international long-haul and ultra long-haul routes.

Key Highlights
- Multi-course fine dining with individually plated meals.
- Linen-laid tables for a restaurant-style atmosphere.
- Personalized service and enhanced presentation.
- Introduction of The Martaban-inspired cruet set.
- New bespoke tableware and glassware.
- Progressive expansion across Air India's international network.

Part of a Wider Premium Upgrade
- Complements refreshed food and beverage menus.
- Supports Air India's award-winning wine program and premium tea offerings.
- Aligns with the airline's fleet modernization and cabin refurbishment initiatives.
- Reinforces Air India's focus on delivering a consistent, premium global travel experience.

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