ITC Hotels Signs Storii Sanjay Dubri, Unlocking a New Wildlife Destination in Central India
ITC Hotels’ announcement of Storii by ITC Hotels, Sanjay Dubri marks another step in the brand’s push into boutique, experiential retreats across India.
Location:
A 30-key retreat set in the wilderness of Sanjay Dubri National Park in Madhya Pradesh’s Sidhi district.
Design:
Villas and suites crafted to blend with the sal forests and natural surroundings, emphasizing intimacy and ecological harmony.
Experiences:
Wildlife exploration, nature immersion, wellness, and locally inspired activities—designed for travellers who prefer slower, more meaningful encounters with destinations.
Dining & Events:
Curated dining concepts alongside recreational and intimate event spaces.
Connectivity:
Proximity to Bandhavgarh and Kanha enhances its appeal, while improved road links from Prayagraj, Jabalpur, Rewa, and Varanasi will boost accessibility.
Target Audience:
Wildlife enthusiasts, experiential travellers, families, and small social gatherings.
Strategic Significance
- Emerging Corridors: ITC Hotels is clearly positioning Storii as a brand for “new leisure destinations”, tapping into relatively unexplored wilderness areas like Sanjay Dubri.
- Tourism Potential: Sanjay Dubri’s thriving tiger population and pristine sal forests could make it the next big name in Central India’s wildlife circuit.
