IHG Hotels and Resorts Introduces Newest Brand Noted Collection to Tokyo
IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announced the introduction of IHG’s premium collection brand, Noted Collection, in Japan, through the signing of two unique and distinctive hotels in Tokyo.
Shinjuku – Conversion Property (Opening 2027)
- Location: Kabukicho district, near Golden Gai.
- Size: 207 rooms.
- Ownership: SC Capital Partners (Japan Hospitality Fund).
- Concept: Renovation and rebranding into a Noted Collection hotel.
- Design: Inspired by Shinjuku’s energy and culture.
- Features: Welcoming lobby, restaurant, café, spaces encouraging interaction and discovery.
Ginza – New‑Build Property (Opening 2029)
- Location: Ginza 8‑chome, close to Shimbashi and Ginza Stations.
- Size: 81 rooms.
- Ownership: An Consulting.
- Concept: First new‑build Noted Collection hotel in Japan.
- Design: Reflects Ginza’s sophistication and heritage.
- Features: Family‑friendly suites, restaurant & bar, fitness centre.
Strategic Significance
- First Noted Collection hotels in Japan.
- Expands IHG’s premium portfolio in Tokyo’s most dynamic districts.
- Marks IHG’s entry into Ginza for the first time.
- Supports IHG’s growth in Japan’s premium segment, offering flexible branding for independent hotels.
Leadership Perspectives
- IHG (Abhijay Sandilya): Owners want flexible solutions; Noted Collection celebrates individuality while leveraging IHG’s global scale.
- SC Capital Partners (Daisuke Hiramoto): Saw potential to elevate guest experience while preserving individuality.
- An Consulting (Amane Kotani): Ginza hotel will combine sense of place with sophistication, appealing to domestic and international travellers.
Global Context
- Noted Collection: IHG’s 21st brand, launched earlier this year.
- Focus: Distinctive independent hotels with strong local character.
- Other pipeline properties: Theobalds Estate (UK), Cantonal Hotel Riyadh (Saudi Arabia).
👉 In essence, these two Tokyo signings firmly establish Noted Collection’s presence in Asia, positioning it as a premium lifestyle brand for independent hotels with unique stories.
