IHG Hotels and Resorts accelerates Luxury and Lifestyle growth in Spain with Vignette Collection signing in Madrid
IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, has expanded its Luxury & Lifestyle presence in Spain with the addition of San Bernardo, Vignette Collection in Madrid.
San Bernardo, Vignette Collection – Madrid
- Opening: March 2028
- Rooms: 67
- Location: Calle de San Bernardo, central Madrid (near Gran Vía)
- Concept: Conversion of a heritage office building into a luxury hotel, preserving architectural features while adding modern amenities (courtyard, dining venue, lounge/bar, fitness).
- Ownership & Operation: Owned by San Bernardo 19 S.L., operated by Hotel Collection International. Advisory support from Catella.
Strategic Significance
- Portfolio Growth: This addition brings IHG’s Luxury & Lifestyle portfolio in Spain (open + pipeline) to 21 properties.
- Momentum: Builds on recent Vignette Collection signings in Mallorca, Jerez, and Carmona.
- Market Priority: Spain is a key growth market for IHG, with strong tourism demand and investor confidence.
- Brand Positioning: Vignette Collection emphasizes individuality and local character, while leveraging IHG’s global systems and loyalty program.
Broader Context
- European Expansion: Vignette Collection has spread across Portugal, UK, Hungary, Italy, France, Türkiye, and Spain.
- Owner Appeal: The brand resonates with hotel owners who want to keep their property’s unique identity while benefiting from IHG’s scale.
- Ambition: Targeting 100 hotels within 10 years of launch (already halfway there since 2021).
