nhow Hotels and Resorts Unveils ‘GAME:NXT by nhow’ Across Europe
The launch of GAME:NXT by nhow marks a bold step in blending hospitality with gaming and esports culture.
Core Elements
- Gaming Rooms: Immersive spaces with high-performance PCs, dual large screens, ergonomic setups, PlayStation 5 integration, streaming gear, and optional VR headsets.
- Gaming Studios: Professional-grade hubs for content creators, esports teams, and boot camps (already in Berlin, planned for Brussels).
- Gaming Suitcases: Portable POGA setups with PS5, controllers, and integrated screens, transforming any hotel room into a private arcade.
Rollout Across Europe
- Pilot Success: Started at nhow Berlin with five Gaming Rooms and a Gaming Studio.
- Expansion: Now live at nhow Frankfurt (six Gaming Rooms).
- Suitcases Available: Guests can access them at nhow hotels in Berlin, Frankfurt, Amsterdam, Rotterdam, Brussels, Milan, Rome, and Marseille.
- Future Plans (2027): Gaming Rooms for Amsterdam, Rotterdam, Brussels; Gaming Studio for Brussels.
Certification & Partnerships
- Certified by SK Gaming, ensuring professional esports standards.
- Partnership leverages SK Gaming’s expertise to deliver authentic, high-quality experiences.
Strategic Takeaway
Minor Hotels is positioning nhow as a lifestyle innovation brand, tapping into the booming gaming demographic. By integrating gaming into the hotel experience, nhow is redefining hospitality as a space not just to stay, but to play, connect, and create.
This move aligns with broader hospitality trends where hotels are evolving into cultural hubs — blending travel, entertainment, and digital experiences.
