Arabian Travel Market 2026 opens today in Dubai
The 33rd Arabian Travel Market (ATM) has officially opens today at the Dubai World Trade Centre (DWTC), running from 14–17 September 2026. This year’s edition is particularly significant as the global travel industry continues to recover from recent disruptions, making ATM a vital platform for reconnecting destinations, airlines, hospitality brands, technology companies, and tourism authorities.
Theme:
“Travel 2040: Driving New Frontiers Through Innovation and Technology” — focusing on AI, digital transformation, smart mobility, sustainability, and evolving traveler expectations.
ATM Travel Tech Debut:
A new co-located show with 180+ exhibitors from 30 countries, featuring innovations in AI, VR/AR, robotics, fintech, and green technologies.
Tech & Innovation Hub:
An immersive 850sqm space showcasing next-gen travel solutions, with a Future Stage hosting leaders from Sabre, Trip.com, Tripadvisor, Wego, MakeMyTrip, RateGain, and Visa.
Ministerial Debate:
Senior tourism leaders from the UAE, UN Tourism, GCC countries, and the European Commission will discuss resilience, collaboration, and rebuilding traveler confidence.
Research Insights:
Contributions from Oxford Economics, Euromonitor, STR, and Dragon Trail International to help businesses adapt to shifting market conditions.
Refreshed Brand Identity:
ATM is evolving beyond a trade show into a year-round global tourism platform.
This year’s ATM is not just about networking—it’s about shaping the future of tourism through innovation and collaboration.
