Government ministers and global industry leaders to address the future of travel at Arabian Travel Market 2026
Government ministers,
policymakers and senior international travel leaders will gather at Arabian Travel
Market’s (ATM) 2026 next week, as the tourism industry comes together in Dubai to
examine the future of travel regionally and internationally, from 14–17 September at
Dubai World Trade Centre (DWTC).
Arabian Travel Market 2026
Dates: 14–17 September 2026
Venue: Dubai World Trade Centre (DWTC)
Key Highlights
- Opening Leaders:
- H.E. Shaikha Al Nuwais, UN Tourism Secretary-General
- H.E. Abdulla bin Touq Al Marri, UAE Minister of Economy and Tourism
- Ministerial Debate: Building A Resilient Industry Through Collaboration
- Participants include ministers from UAE, Bahrain, and the European Commission.
- Focus: traveller confidence, competitiveness, crisis communications, and policy alignment.
Conference Agenda
- Themes: Resilience, AI, traveller behaviour, aviation & connectivity, hospitality, investment, sustainability, and business events.
- Speakers: Over 210 contributors from organisations such as Tourism Economics, Euromonitor International, IHG Hotels & Resorts, Trip.com, Sabre, Visa, Tripadvisor, dnata, ICCA, and GBTA.
- Sessions: 80+ across Global Stage, Future Stage, and Experience Hub.
Research & Market Intelligence
- Euromonitor International: Impact of inflation, geopolitical uncertainty, and shifting consumer priorities.
- Tourism Economics: ATM Travel Trends Report – Middle East Momentum & Market Shifts.
Hospitality & Technology
- Hospitality leaders (IHG, others) will discuss evolving guest expectations and experience-led travel.
- ATM Travel Tech: Dedicated co-located show debuting in 2026.
- Focus on AI, fintech, digital distribution, and connected platforms.
- Interactive demos from 15+ Travel Tech companies.
- Keynote: Dr Marwan Alzarouni, CEO AI – Dubai DET, on AI’s True Role in Rewriting the Travel Landscape.
Business Events & Collaboration
- Experience Hub: Interactive sessions on sustainability, corporate travel, and peer-to-peer exchange.
- ICCA Session: Beyond Borders: The Middle East’s Collaborative Vision for a Global Business Events Future with representatives from Oman, Bahrain, Qatar, and Ras Al Khaimah.
ATM 2026 marks its 33rd edition, bringing together global tourism leaders to exchange insights, forge partnerships, and explore opportunities shaping the next era of travel.
