WTTC to Host More Than 200 Global Travel & Tourism CEOs and Leaders in Malta for Landmark Global Summit
The World Travel & Tourism Council (WTTC) is set to bring more than 200 of the world’s leading Travel & Tourism CEOs and senior executives to Malta next month, as Valletta prepares to host the 26th WTTC Global Summit from 7–9 October 2026.
Event Details
- Dates: 7–9 October 2026
- Location: Valletta, Malta
- Theme: FUTU[RE]SET: Shaping the Future of Travel & Tourism
Attendees
- Over 200 global CEOs and leaders from across the travel and tourism ecosystem.
- Confirmed names include:
- Christopher J. Nassetta (Hilton)
- Elie Maalouf (IHG Hotels & Resorts)
- Alejandro Reynal (Four Seasons)
- Tony Fernandes (Capital A / AirAsia)
- Jane Sun (Trip.com Group)
- Pierfrancesco Vago (MSC Group)
- Other major players: American Express Travel, Accor, Marriott, Expedia, JPMorganChase/Chase Travel, Virtuoso, and more.
Purpose & Significance
- Networking & Collaboration: A premier platform for private sector leaders, governments, and international organizations to exchange ideas.
- Showcasing Malta: The summit highlights Malta’s tourism offering, investment potential, and hospitality infrastructure.
- Economic Impact: WTTC research forecasts travel & tourism will make a major contribution to Malta’s economy in 2026.
Key Topics
- Adapting to technology, AI, consumer expectations, and geopolitical shifts.
- Building resilience and sustainable growth in a rapidly changing global environment.
- Strengthening public-private partnerships to accelerate investment and competitiveness.
This summit is being described as a landmark moment for Malta, positioning the island at the center of global tourism conversations and future strategies.
