Mercure launches “Mercure's Local Maps”: A new way to explore neighbourhoods around the world
Mercure’s Local Maps initiative is a clever way of blending digital convenience with authentic local storytelling. Instead of generic travel guides, these maps are curated by Mercure hotel teams themselves — the “Heartists” — who share personal recommendations rooted in their own routines, memories, and community ties.
What Makes Local Maps Special
- Authenticity: Guests discover neighbourhoods through the eyes of locals, not just tourist brochures.
- Food & Culture Focus: With 86% of travellers valuing local food scenes, the maps highlight beloved restaurants, hawker centres, and farmers’ markets.
- Experiential Travel: Responds to the trend where 58% of travellers value experiences over possessions.
- Global Reach: Available across 100+ destinations worldwide, from Singapore’s hawker culture to France’s Côte d’Azur traditions.
- Easy Access: Mobile-friendly, accessible via QR codes in hotel lobbies and guest touchpoints.
Examples of Experiences
- Kyoto, Japan: Scenic Hozugawa river cruise, ramen at Kyoto Ramen Koji.
- Rio de Janeiro, Brazil: Explore the futuristic Museum of Tomorrow.
- Singapore: Trace heritage through Yip Yew Chong’s murals, dive into hawker culture at Lau Pa Sat.
- Côte d’Azur, France: Visit Château de Crémat (linked to the Chanel logo), or explore Lucéram’s nativity circuit with 450+ displays.
This initiative is designed to inspire both planned itineraries and spontaneous exploration, making each Mercure stay a gateway to deeper cultural connection.
