Novotel Invites the World to Embrace Small Daily Wellness Habits with the Launch of 'Longevity Week'
Novotel’s Longevity Week is a fascinating initiative — it’s not about radical lifestyle overhauls, but about small, repeatable habits that compound into meaningful change. By anchoring the event in Week 37 of the year (7–13 September 2026), Novotel cleverly ties the idea of “1% daily improvement” to a symbolic moment of action.
Key Highlights
- Global Study: 71% of respondents are more focused on future wellbeing than five years ago, but many struggle to implement healthy habits.
- Consumer Challenges:
- 76% wish they lived healthier lives
- 45% want better sleep
- 47% want to improve exercise routines
- 67% say social media makes health advice confusing
- Travel & Wellbeing: Holidays boost relaxation (51%) and sleep quality (24%), with benefits lasting nearly six days after returning.
The Novotel 37 Collective
- Kauli Vaast – Olympic surfer, championing movement and consistency
- Alfie Steiner – Food creator, making plant-forward eating accessible
- Olivia Arezzolo – Sleep expert, sharing practical rest strategies
- Javier Pastore – Ex-PSG footballer, focusing on connection and recovery
- Kaushiik Subramaniam – Ocean photographer, linking wellbeing with sustainability
Daily Pillars & Events
- Eat, Sleep, Move, Meet — four pillars of longevity
- Expert-led sessions streamed globally via Instagram & YouTube:
- Plant-forward cooking, breathwork for sleep, movement routines, and connection-focused talks
- In-hotel activations across 630+ Novotel properties, including family activities, plant-forward dining rewards, and QR-enabled wellbeing content.
Why It Matters
Novotel is positioning itself not just as a hotel brand, but as a wellbeing partner. By blending science-backed rituals with approachable daily practices, they’re tapping into a global consumer need: living better, not just longer.
This feels like a smart move in the hospitality space — wellness tourism is booming, and initiatives like Longevity Week give Novotel a distinctive identity beyond accommodation.
