Marriott Signs Agreement to Introduce Ritz-Carlton Reserve to Shanghai, Marking the Brand’s First Urban Concept

Marriott International, Inc. announced that it has signed an agreement with Shanghai SIIC North Bund New Landmark Construction and Development Co., Ltd. to introduce the first Ritz-Carlton Reserve to Shanghai, marking the debut of the urban Reserve concept, a highly selective extension of the brand created for the world’s leading global gateway cities.

What’s New
- First Urban Ritz-Carlton Reserve: Traditionally, Reserve properties are secluded estates in remote destinations. Shanghai will be the first to reinterpret this concept for a global gateway city.
- Opening Timeline: Scheduled for 2030.
- Location: Along Shanghai’s North Bund, part of a landmark mixed-use development with retail, offices, residences, and an observatory deck.
- Scale: Towering 480 meters across 103 floors, it will be a major addition to the skyline.

Hotel Highlights
- Accommodations: 110 guest rooms and suites, including a Presidential Suite with sweeping views of the Bund and Huangpu River.
- Dining: Specialty restaurant, Chinese dining experiences, lobby lounge, and bespoke bar.
- Wellness: Indoor pool, fitness center, spa, and curated wellbeing retreats.
- Experiences: Cultural immersion, privacy, and highly personalized service — hallmarks of the Reserve brand.

Strategic Significance
- Shanghai Milestone: With this property, Shanghai will become the only city worldwide to host all eight of Marriott International’s luxury brands.
- Luxury Evolution: Reflects Marriott’s confidence in Greater China’s growth and travelers’ increasing demand for wellbeing, personalization, and cultural immersion.
- Vision: A “sanctuary within the city” — offering escape not through remoteness, but through discretion, slower rhythms, and transformative experiences.