IHG Hotels and Resorts expands LINE MINI App in Asia
IHG Hotels & Resorts has just taken another bold digital step by launching its LINE MINI App in Thailand and Taiwan, following the success of its debut in Japan last year
What the App Offers
- Direct hotel booking: Search and book stays at over 7,000 IHG hotels worldwide.
- IHG One Rewards integration: Register or sign in seamlessly using LINE credentials.
- Membership management: Track points, redeem rewards, and access perks (like dining privileges in Thailand).
- Exclusive campaigns: Gamified experiences, LINE Points promotions, and limited-edition travel-inspired LINE stickers by Sundae Kids.
Why It Matters
- LINE is one of Asia’s most deeply embedded platforms, with 195 million monthly active users — including 56 million in Thailand and 22 million in Taiwan (94% of the population).
- This makes IHG the first hotel brand to embed its portfolio directly into LINE across these markets, meeting guests where they already spend their digital time.
Leadership Voices
- Dean Jones (VP Commercial, East Asia & Pacific): “Becoming the first hotel company to launch a LINE MINI App in Thailand and Taiwan reflects our commitment to meeting guests where they already spend their time.”
- Rita Jiang (Chief Commercial & Marketing Officer, Greater China): “This launch represents our ongoing commitment to deliver a mobile-first, frictionless experience.”
This move strengthens IHG’s digital-first strategy and positions it as a leader in AI-powered, mobile-integrated hospitality experiences across Asia.
