Redefining destination promotion through cinematic storytelling and original digital productions, the Türkiye Tourism Promotion and Development Agency (TGA) continues to showcase Türkiye in ways that go beyond traditional tourism campaigns.
Awards at US International Awards 2026
- “So Turkish, Go Turkish” – Silver Award in Corporate Videos – Country Promotion (highest distinction in its category).
- “Antalya Gambit” – Silver Award in Online & Social Media – City Promotion.
- “İstanbul My Love” – Finalist Award in the same category.
Campaign Vision
- Jointly produced by TGA and Turkish Airlines, the films highlight Türkiye’s cultural heritage, landscapes, cuisine, and lifestyle.
- Inspired by the global success of Turkish TV dramas, the productions blend cinematic storytelling with destination promotion.
- GoTürkiye’s six mini-series have already generated 7.69 billion ad impressions and 4.4 billion views worldwide.
Storytelling Through Destinations
- Antalya Gambit: A dramatic cat-and-mouse narrative set against Antalya’s turquoise bays, luxury resorts, ruins, and vibrant city life.
- İstanbul My Love: Romance interwoven with the city’s energy, featuring iconic locations like Çırağan Palace, Galataport, and Beyoğlu.
- So Turkish, Go Turkish: A campaign film showcasing Hagia Sophia, Cappadocia’s hot air balloons, Aegean dinners, and the Bosphorus charm.
Significance
Türkiye is redefining tourism promotion by turning destinations into cinematic experiences, making culture and lifestyle the star of the story rather than just the backdrop.
This is a bold move—positioning Türkiye not just as a place to visit, but as a living narrative that global audiences can immerse themselves in.
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