Netflix Marks 10 Years in India, Deepens Partnership with Ministry of Tourism and Culture

As Netflix marks ten years in India, the Ministry of Culture and the Ministry of Tourism and Netflix India came together for a special evening celebrating how storytelling brings India’s rich cultural heritage, diverse destinations and lived experiences to audiences around the world.

The Collaboration
- The Ministry of Culture and Tourism and Netflix India launched “As Seen on Netflix” — a new section on the Incredible India website.
- It highlights real filming locations, traditions, and experiences featured in Netflix India’s films and series, making it easier for audiences to connect stories with destinations.

Event Highlights
- Held at the National Gallery of Modern Art (NGMA) in New Delhi.
- Fireside chat between Ted Sarandos (Co‑CEO, Netflix) and Shri Gajendra Singh Shekhawat (Minister of Culture & Tourism).
- Premiere of two new videos showcasing India’s wildlife and cultural heritage.

Strategic Impact
- Builds on last year’s MoU between Netflix and the Ministry of Tourism.
- Strengthens India’s creative economy by supporting productions across diverse regions.
- Positions India’s stories as cultural ambassadors, inspiring global audiences to visit.

Quotes that stand out
- Shekhawat: “India’s stories have always been our greatest cultural ambassadors… Through powerful storytelling, we can showcase the richness of India’s culture, heritage, destinations and wildlife.”
- Sarandos: “There isn’t one India, there are many Indias… When people discover a place or culture through a story, it can inspire them to experience it for themselves.”

This partnership is essentially turning Netflix into a tourism driver — blending entertainment with cultural diplomacy.