Agoda Marks 11th Tech Camp Day with Agentic AI Focus

Digital travel platform Agoda hosted the 11th edition of Tech Camp Day, its award-winning tech-focused social impact initiative designed to upskill high school and university students in emerging technology fields, in collaboration with Thailand’s Ministry of Higher Education, Science, Research and Innovation (MHESI).

Event Highlights
- Dates & Venue: July 16–17, 2026, at Agoda’s new One Bangkok office.
- Scale: Over 400 students from 12 universities joined, bringing total reach to 3,700+ students since 2023.
- Partners: Organized with Thailand’s Ministry of Higher Education, Science, Research and Innovation (MHESI).

Agentic AI Focus
- Shift from chat-based AI to agentic AI — tools designed to act as problem-solving agents.
- Workshops led by Agoda engineers covered:
- Writing & research support
- Planning & optimization tasks
- Safe and responsible AI practices
- Students tested real AI agents in academic and professional contexts, building confidence in practical use.

Key Voices
- Prof. Yodchanan Wongsawat, Ph.D., Deputy Prime Minister & Minister of Higher Education, praised the initiative for preparing Thailand’s youth for a competitive digital economy.
- Damien Pfirsch, Agoda CCO, emphasized bridging education and industry, fostering innovation, and inspiring future tech talent.

Broader Impact
- Since 2023, Tech Camp Day has covered AI, UX/UI design, and web development.
- Achieved 90%+ satisfaction rates and measurable skill improvements.
- In 2026, expanded scope to digital access — Agoda donated 170 laptops to Universiti Teknologi MARA in Malaysia to support underprivileged students.

This positions Agoda not just as a travel platform but as a regional tech educator and social impact leader, investing in Southeast Asia’s digital future.