Taj crowned India's strongest Brand 2026 as per Brand Finance - 'India 100 2026' Report

The Brand Finance ‘India 100 2026’ report has once again crowned Taj as India’s Strongest Brand across all sectors — for the fifth consecutive year.

Recognition:
Taj achieved a Brand Strength Index (BSI) score of 93.5/100 and an AAA+ rating, retaining its top position.

Brand value:
Up 32% to USD 878 million, reflecting strong growth and consumer trust.

Legacy:
Founded in 1903 by Jamsetji Tata, Taj has been a symbol of Indian hospitality for over 120 years.

Global footprint:
IHCL’s Taj portfolio now spans 150 hotels across 15 countries, including palaces, landmark city hotels, wildlife lodges, beach resorts, and service residences.

Guided by Paathya:
IHCL’s ESG+ framework anchors growth in responsible business practices, balancing environmental stewardship, social impact, and cultural preservation.

Consumer connection:
Brand Finance research highlights Taj’s exceptional familiarity, preference, and the unique hospitality ethos of Tajness.

Leadership Voices
- Puneet Chhatwal, MD & CEO, IHCL: “This recognition reflects the deep trust and emotional connection that generations of guests have placed in the brand, as well as the unwavering commitment of our associates who bring the spirit of Tajness to life every day.”

- David Haigh, Chairman, Brand Finance: “Taj Hotels’ position as India’s strongest brand for the fifth consecutive year reflects the strength of its reputation and consistency of its brand performance.”

This achievement underscores Taj’s role not just as a hospitality leader, but as a custodian of Indian heritage and culture, blending timeless values with modern luxury.