JSW Inspire Strengthens Partnership with Indian Olympic Association (IOA)

Reinforcing its commitment towards India’s Olympic movement, the JSW Group has strengthened its partnership with the Indian Olympic Association (IOA), with JSW Inspire, the Group’s activewear brand, continuing as the official sports performance and lifestyle partner of the Indian contingent for the Glasgow 2026 Commonwealth Games (July 23-August 2) and the 2026 Asian Games in Japan (September 19-October 4).

Scope of Partnership:
- Official sports performance & lifestyle partner for Team India at:
- Glasgow 2026 Commonwealth Games (July 23–Aug 2)
- 2026 Asian Games, Japan (Sept 19–Oct 4)
- 2026 IOC Youth Olympic Games, Dakar (Oct 31)
- 2026 Asian Indoor & Martial Arts Games, Riyadh (Nov 28)

Legacy:
Since Tokyo 2020, JSW Inspire has been Team India’s apparel partner across major events including Birmingham 2022, Hangzhou 2022, and Paris 2024.

Commitment:
- Beyond apparel, JSW Group invests in athlete development, infrastructure, coaching, and grassroots ecosystems.
- Motto: “Rukna Nahin Hai” — reflecting resilience and national pride.

Voices from the Event:
- Parth Jindal (JSW Sports): The jersey is “our armour,” urging Indians to wear it with pride.
- PT Usha (IOA President): Praised JSW as a strong pillar of India’s Olympic movement.
- Athletes:
-- Parul Chaudhary highlighted Inspire’s comfort and performance benefits.
-- Boxer Preeti Sai Pawar emphasized its adaptability for training and recovery.

Symbolism:
The Inspire kit has become a badge of honour, embodying excellence, resilience, and unity as India prepares for another defining sporting year.