ITA Airways Enhances Its Onboard Dining Experience

ITA Airways is clearly leaning into its identity as Italy’s flag carrier by turning the onboard dining experience into a showcase of the country’s culinary heritage.

Business Class Menu:
A curated journey through Italy’s regions — from Tuscan panzanella and Campanian octopus with potatoes, to Puglian burrata-filled pasta and Sardinian fregola with pistachios, shrimp, and lemon. Lazio traditions shine with Saltimbocca alla Romana and cuttlefish with peas, finishing with a ricotta and sour cherry dessert.

Premium Pairings:
Bellavista Alma Assemblage Franciacorta joins the wine list, while artisanal bread with I&P Grand Cru Monte Freddo olive oil becomes a permanent feature.

Economy & Premium Economy Treats:
Ice cream is now part of the meal service on intercontinental flights from Rome Fiumicino.

Network Expansion
- North America: New nonstop Rome–Houston service (up to five weekly flights), alongside expanded Miami operations.
- Europe & Mediterranean: New routes to Málaga, Valencia, Marseille, Mykonos, Alicante, and Trapani, plus seasonal leisure destinations and more flights to Southern Italy.
- Asia & Middle East: Increased frequencies to Bangkok and Delhi, plus the resumption of Tel Aviv service with the Airbus A321neo.

Strategic Focus
ITA Airways is blending culinary excellence with network growth, ensuring passengers begin their Italian experience the moment they step onboard. The approach strengthens both its brand identity and competitiveness in key markets like North America, Asia, and the Mediterranean.

It’s a clever move: food and wine are among Italy’s strongest cultural exports, and ITA is using them to differentiate itself from other carriers.