Accor Accelerates Ambitions in China: A Key Engine for Growth and Travel Innovation

Accor is reinforcing its position as one of the leading international hospitality groups in Greater China, unveiling bold expansion plans that underscore the country’s role as a key engine for growth and travel innovation. Accor is accelerating its ambitions to nearly double its footprint in the coming years, while deepening partnerships and introducing new luxury and lifestyle experiences tailored to the evolving Chinese traveller.

Growth Momentum
- Inbound Tourism: Accor reports 46% year-on-year growth in inbound tourism activity in mainland China since early 2026.
- Current Scale: Operates 830+ hotels across Greater China, spanning 50+ cities, 17 brands, and 140,000+ rooms.
- Future Target: Ambition to reach 1,600 hotels within 5–6 years.

Strategic Partnerships
- Jin Jiang International Group: 10-year collaboration anchored by the Peace Hotel, expanding into ESG and community initiatives.
- H World Group: Longstanding partnership, now extended to direct booking and loyalty platforms.
- Sunmei Hotels Group: Multiple collaborations in recent years, including Mövenpick by Accor and The Sebel.

Luxury Expansion
- New Projects Signed: Fairmont Hangzhou Huagang, Sofitel Xi’an Chanba, MGallery Collection Hangzhou Jianghehui, MGallery Collection Pujiang, Swissôtel Hangzhou Westlake, Pullman Shanghai Qilu.
- Luxury Portfolio: Currently 50+ luxury hotels in Greater China, with 40+ projects under development.
- Notable Brands: Raffles, Fairmont, Sofitel Legend, Sofitel, MGallery, Swissôtel.
- Upcoming Openings: Sofitel Anji (recently debuted), Fairmont Dalian, MGallery Chengdu Financial City.

Leadership Insight
Sébastien Bazin, Chairman & CEO of Accor:
> “China is not only one of the world’s largest outbound source markets but also a premier destination dreamed of by global travelers… We remain highly confident in the long-term outlook of China’s tourism industry, which will continue to serve as a key engine of global tourism growth while helping shape the future of travel.”

This announcement underscores how China is central to Accor’s global growth roadmap, with a dual focus on scaling midscale brands and deepening luxury offerings through strong local partnerships.