Travel Confidence Returns: Minor Hotels Reports Sharp Rise in Middle East Bookings

Minor Hotels is reporting a strong rebound in travel demand across the Middle East, with bookings accelerating sharply in the second half of June as traveller confidence returned across key international and regional markets.

Booking Surge
- Room-night bookings jumped 143% in the last week of June compared to earlier weeks.
- Wholesale demand from international markets (UK, Germany, Russia) rose 575% in the same period.
- Forward-looking ADR (average daily rate) for Q3 is pacing 17.1% higher than last year.

Eid Al Abha Success
- Staycation and intra-GCC travel drove a record-breaking Eid Al Abha, with +23% rooms revenue versus 2025.
- Demonstrates strong domestic demand alongside international recovery.

Regional Footprint
- Minor Hotels operates 26 properties in the Middle East under Anantara, Avani, NH Collection, Tivoli, and Oaks.
- Pipeline includes the Sharjah Collection in UAE — seven nature-led and heritage-inspired properties.

Strategic Outlook
- COO Amir Golbarg emphasized confidence in Middle East tourism resilience, noting demand is returning while maintaining pricing discipline. - The group continues to invest in long-term growth through new signings and brand expansion.

This rebound signals that both international confidence and regional leisure travel are converging to fuel recovery in the Middle East hospitality market.