Norwegian Cruise Line Names Lee Applbaum as Chief Marketing Officer
Norwegian Cruise Line has appointed Lee D. Applbaum as its new Chief Marketing Officer, effective July 6, 2026.
Experience:
Over 25 years in global brand building, including senior roles at Patrón Spirits International, Bacardi (Grey Goose), and Wheels Up (private aviation).
Expertise:
Known for blending bold creativity with analytical rigor, leading integrated global campaigns, and fostering strong team cultures.
Role at NCL:
Will oversee global marketing strategy, guest engagement, demand generation, and cultural development across the marketing organization.
Industry timing:
Joins at a pivotal growth moment — NCL has seven ships on order through 2037, is investing heavily in guest experiences, and recently debuted Great Tides Waterpark at its private island, Great Stirrup Cay.
Statements:
- Marc Kazlauskas, NCL President: praised Applbaum as a “visionary marketing leader” with a proven track record of building resonant brands and empowering teams.
- Lee Applbaum: expressed excitement to elevate the brand, deepen guest loyalty, and build a dynamic, collaborative culture.
This move signals NCL’s intent to sharpen its brand identity and marketing reach as the cruise industry continues to rebound and expand.
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