Mastercard Launches Priceless Africa on Priceless.com, Unlocking a Curated Travel Experience Across Nine Iconic Destinations

Mastercard has expanded its global lifestyle platform, Priceless.com, to Africa, unlocking a new way for Mastercard cardholders around the world to explore the continent’s most iconic destinations.

Key Highlights
- Mastercard has expanded its global lifestyle platform Priceless.com to Africa.
- The new Priceless Africa collection unlocks curated travel experiences across nine iconic destinations: South Africa, Kenya, Morocco, Mauritius, Ghana, Tanzania, Uganda, Rwanda, and Zimbabwe.
- Experiences span Mastercard’s passion categories: culture & creativity, culinary, nature & wildlife, and adventure.

Curated Experiences
- Wildlife encounters under African skies.
- Hidden galleries and coastal festivals.
- Gorilla trekking in Rwanda and Uganda.
- Sunrise hot air balloon rides over Amboseli.
- Candlelight walks through Cape Coast Castle.
- Bedouin dinners in Morocco’s Agafay Desert.
- Hiking Mauritius’ Le Morne Brabant followed by Creole cuisine.
- Sailing Menai Bay on a traditional dhow.
- Rhino tracking in Zimbabwe’s Matobo Hills.
- Anti-poaching bush experiences with Kruger K9.
- Fashion collaborations with Accra’s leading designers.

Travel Benefits for Cardholders
- Hotel and flight savings.
- Airport lounge access.
- Seamless booking across travel platforms.
- Car rentals and e-hailing services.
- Secure and rewarding payments at every touchpoint.

Industry Context
- Africa welcomed 81 million international tourists in 2025, an 8% YoY increase (UN Tourism).
- Mastercard supports this growth by offering authentic, purpose-driven experiences alongside secure payments.

Leadership Statement
Ahmed Abdel-Karim Hussein, EVP Integrated Marketing & Communications, EEMEA:
> “Africa is one of the most culturally diverse and creatively inspiring destinations in the world. With Priceless Africa, we are opening the door to authentic, unforgettable experiences, while ensuring Mastercard’s secure and seamless payments support every step of the journey.”

Campaign Launch
- Anchored by Mastercard’s “You Have To Be Here” travel campaign.
- Running June–December 2026, inspiring global travellers through storytelling and curated content.

Availability
- Priceless Africa is now live on Priceless.com in select markets.
- Rollout across all nine destinations continues through 2026.
- Full collection available at priceless.com/africa.