AirAsia MOVE partners with Tourism Authority of Thailand to boost tourism growth

AirAsia MOVE (MOVE), one of Asia's leading online travel agencies (OTAs), has signed a collaboration agreement with the Tourism Authority of Thailand (TAT) as a strategic partner to support TAT’s Amazing 5 Economy framework, especially the Platform Economy pillar, leveraging digital platforms to deliver seamless travel experiences and drive tourism growth.

Partnership scope:
A three-year strategic collaboration to support Thailand’s Amazing 5 Economy framework, focusing on the Platform Economy pillar.

Goal:
Use AirAsia MOVE’s traveller insights and digital platform capabilities to connect international visitors with local experiences across all 77 provinces.

Campaigns:
Joint marketing and co-branded initiatives tied to TAT’s “Five Must Do in Thailand” campaign.

Impact:
- Drive both domestic and international travel.
- Create economic opportunities in major and secondary destinations.
- Promote UNESCO Creative Cities and green destinations.
- Strengthen Thailand’s position as a leading global tourism destination.

Leadership voices:
- TAT Governor Thapanee Kiatphaibool emphasized advancing the Platform Economy alongside Life, Night, Subculture, and Circular Economies.
- AirAsia MOVE CEO Nadia Omer highlighted leveraging MOVE’s ecosystem and data-driven insights to empower communities and foster sustainable growth.

✨ In short, this partnership is designed to blend technology, traveller intelligence, and regional connectivity to deliver more seamless, sustainable, and meaningful travel experiences in Thailand