GUEXT 2026 boosts the strategic role of innovation in equipment and machinery in driving the hospitality sector

GUEXT, the International Exhibition of Suppliers and Services for the Hospitality Sector organised by IFEMA MADRID in partnership with FELAC (the Spanish Federation of Associations of Equipment Manufacturers for Hospitality, Institutional Catering, and Related Industries), is set to strengthen the prominence of the equipment and machinery segment in its second edition, highlighting it as a strategic area for the evolution of the hospitality industry.

Event Details
- Dates: 15–17 October 2026
- Venue: IFEMA MADRID
- Organizers: IFEMA MADRID in partnership with FELAC (Spanish Federation of Associations of Equipment Manufacturers for Hospitality, Institutional Catering, and Related Industries).
- Focus: Strengthening the equipment and machinery segment as a strategic driver for hospitality innovation.

Strategic Role of Equipment & Machinery
- Key to tackling industry challenges: cost optimization, energy efficiency, food safety, productivity, sustainability, digitalization, and customer experience. - FELAC data (2024):
- Total turnover: €2.5 billion (domestic + exports).
- Exports: €1.125 billion (45% of total).
- Leading segments:
- Commercial kitchen equipment (34.6% turnover, 29% exports).
- Refrigeration equipment (13.1% turnover).
- Laundry & cleaning equipment (12.3% turnover).

Exhibitor Profile
- Companies specializing in professional kitchens, food production, refrigeration, laundry, cleaning, café equipment, vending, security, and management systems.
- Confirmed participants include Adler, Arilex, Atosa, Distform, FM Industrial, Moretti Forni, Repagas, Sammic, Taurus Professional, WMF, Zummo, and refrigeration leaders like Coreco, Infrico, ITV Ice Makers, Zanotti.

Exhibition Structure
Seven primary sectors:
1. Equipment & machinery
2. Tableware
3. Design & decoration
4. Technology & digitalization
5. Coffee, tea, bakery, pastry & ice cream
6. Logistics & packaging
7. Gym & spa

This cross-sector setup provides a comprehensive view of solutions transforming hospitality, from back-of-house operations to customer experience.

✨ In short, GUEXT 2026 is positioning itself as the premier hub for hospitality innovation, connecting suppliers, distributors, and buyers at a critical time for investment and technological upgrades.