KLM Offers Passengers Extra Peace of Mind

KLM recognizes that people are eager to travel but, due to global developments, are uncertain about booking tickets to distant destinations in the longer term. To offer passengers more peace of mind, KLM is temporarily providing travelers with extra flexibility: tickets for all intercontinental flights departing from Schiphol can be changed once free of charge. KLM is also offering attractive fares from June 9 through June 18 on more than 50 routes to European and intercontinental destinations.

Extra Flexibility for Travelers
- One free change: All intercontinental tickets departing from Schiphol can be changed once at no cost.
- Peace of mind: Designed to reassure travelers who are hesitant about booking long-haul trips amid global uncertainties.

Special Fares
- Dates: June 9–18
- Scope: More than 50 routes across Europe and intercontinental destinations.

Campaign Context
- Part of KLM’s broader “Travel Well” initiative.
- Slogan: “Temporary deals, lasting memories”.
- Focus: Making travel not just about the destination, but about the overall experience.

Marketing Innovation
- KLM is among the first in the Netherlands to use Snapchat’s new Sponsored Snaps ad format, extending its reach to younger audiences.

Frédérique Pelger, VP for Benelux, Dutch Caribbean & Suriname, emphasized that the goal is to make booking trips “as accessible as possible” while giving travelers confidence to plan for summer and beyond.